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This research paper explores the importance of sustainable behaviors in social change efforts through the lens of a rural, coastal North Carolina community: Brunswick County. Drawing on ethnographic methodology, this project examines the behaviors, generally communicative in nature, which may lead to sustainability as a member of this rural, coastal community. Further, the paper concentrates on uncovering the behaviors that influence positive deviance strategies (Singhal, 2015) used by members of the community who are not expected to thrive in a changing economic landscape.
